graduation studio | fashion business | 2016/17

FASHION BRANDING / VISUAL MARKETING / VISUAL MERCHANDISING

 

"The fashion business graduation project of 2016/17 is a joint venture on the overall aspects of visual design in fashion retail branding and marketing. This interdisciplinary approach allows the students to understand their works in a wider design context.

The students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

Carefully selecting their merchandise in terms of quality, quantity, style and price the students continued to develop their visual brand identity, which expanded from logo to campaign design, retail design, webdesign and visual merchandising.

Bringing all of these aspects together the students created, a brand booklet, a website/online shop, an opening campaign and a window display. The individual brand websites can be visited for more information by scanning the QR codes." 

Jörn Fröhlich

Graduation Studio Coordinator, Fashion Business

Final project

1/7

Midterm project: exercise marketing campaign

Students were challenged to design a marketing campaign for a fashion brand of their choice under theme of "mother´s day" and document the design process in a non digital sketch book.

Midterm project: exercise brand portfolio

Students were challenged to choose a market segment and develop a suitable fashion and lifestyle brand. The brands booklets show their brand architecture including visual marketing, retail design and architecture, visual merchandising concept, campaign & webdesign.

© Fulden Kumsal

© Simay Esmek

© Gözde Yildiz

Jörn Fröhlich

Jörn Fröhlich is a stage and costume designer experienced in theater, exhibition design, visual communication, fashion design, visual merchandising in fashion retail and interdisciplinary design education at university level

art & design

genuine design | stage & costume, fashion & visual merchandising

visual design | branding, print & web, signage & wayfinding

This website and its content is copyright of JÖRN FRÖHLICH - ©JOFRO.COM 2020. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download to a local hard disk extracts for your personal and non-commercial use only. You may copy the content for personal use, but only if you acknowledge the website as the source of the material. You may not, except with our express written permission, distribute or commercially exploit the content. You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.