graduation studio | fashion business | 2016/17



"The fashion business graduation project of 2016/17 is a joint venture on the overall aspects of visual design in fashion retail branding and marketing. This interdisciplinary approach allows the students to understand their works in a wider design context.

The students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

Carefully selecting their merchandise in terms of quality, quantity, style and price the students continued to develop their visual brand identity, which expanded from logo to campaign design, retail design, webdesign and visual merchandising.

Bringing all of these aspects together the students created, a brand booklet, a website/online shop, an opening campaign and a window display. The individual brand websites can be visited for more information by scanning the QR codes." 

Jörn Fröhlich

Graduation Studio Coordinator, Fashion Business

Final project


Midterm project: exercise marketing campaign

Students were challenged to design a marketing campaign for a fashion brand of their choice under theme of "mother´s day" and document the design process in a non digital sketch book.

Midterm project: exercise brand portfolio

Students were challenged to choose a market segment and develop a suitable fashion and lifestyle brand. The brands booklets show their brand architecture including visual marketing, retail design and architecture, visual merchandising concept, campaign & webdesign.

© Fulden Kumsal

© Simay Esmek

© Gözde Yildiz

Jörn Fröhlich

Jörn Fröhlich is a stage and costume designer experienced in theater, exhibition design, visual communication, fashion design, visual merchandising in fashion retail and interdisciplinary design education at university level

art & design

genuine design | stage & costume, fashion & visual merchandising

visual design | branding, print & web, signage & wayfinding

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