fashion business studio | graduation project | course content and project coordination by Jörn Fröhlich

izmir university of economics | faculty of fine arts & design | dept. of fashion &  textile design

2011/12 food goes fashion

The fashion business graduation project of 2011/12 covers all aspects of visual design in fashion retail branding.

The students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

In addition they were challenged to include some kind of food product into a lifestyle campaign to promote their collection.

Bringing all of these aspects together the students created a brand booklet and a window display.

Jörn Fröhlich, course coordinator | Arzu Vuruskan, co-lecturer