design studio | course content and project coordination by Jörn Fröhlich

izmir university of economics | faculty of fine arts & design | dept. of fashion &  textile design

                          2011/12 fashion business | graduation project: where food goes fashion

The fashion business graduation project of 2011/12 covers all aspects of visual design in fashion retail branding.

The students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

In addition they were challenged to include some kind of food product into a lifestyle campaign to promote their collection.

Bringing all of these aspects together the students created a brand booklet and a window display.

Jörn Fröhlich and Arzu Vuruşkan, course coordinators

Jörn Fröhlich

Jörn Fröhlich is a stage and costume designer experienced in theater, exhibition design, vcd, fashion design, visual merchandising in fashion retail and interdisciplinary design education at university level.

art & design

genuine design | stage & costume, fashion & visual merchandising

visual design | branding, print & web, signage & wayfinding

This website and its content is copyright of JÖRN FRÖHLICH - ©JOFRO.COM 2020. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download to a local hard disk extracts for your personal and non-commercial use only. You may copy the content for personal use, but only if you acknowledge the website as the source of the material. You may not, except with our express written permission, distribute or commercially exploit the content. You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.