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THE NEW EAST | portrait series


„The New East“ envisions a transformative make-up portrait series that celebrates the diverse expressions of gender identity and challenges conventional beauty norms.

By capturing the essence of non-binary individuals, the series aims to illuminate the intersection of identity, culture, and self-expression in the context of the Eastern world - seeking to dismantle preconceived notions of gender and beauty, highlighting the evolving landscape of identity in the modern era.

Drawing inspiration from the rich cultural Eastern world, the series reimagines traditional make-up artistry through a contemporary lens. Ornate motifs from Eastern aesthetics intertwine with the individuals‘ unique expressions, forming a visual dialogue that navigates the fluidity of identity - as a testament to the power of representation and inclusivity.

In summary, „The New East“ offers a visual narrative that challenges norms, celebrates diversity, and amplifies voices that have often been marginalized. It presents an artistic canvas that embodies the event‘s emphasis on inclusivity and comprehensive design.

Through the fusion of makeup artistry, and Eastern aesthetics, this concept elevates the conversation surrounding beauty, culture, and the limitless spectrum of human expression.


Group Exhibition

Atlas Pavillon, Culture Park, Izmir

08.12. - 26.12.2023

by Jörn Fröhlich 2023

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