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fashion business studio | graduation project | course content and project coordination by Jörn Fröhlich

izmir university of economics | faculty of fine arts & design | dept. of fashion &  textile design

2012/13 brand collaboration and visual merchandising concept

The fashion business graduation project of 2012/13 covers all aspects of visual design in fashion retail branding.

The students were challenged to create a brand collaboration featuring their own commercial fashion brand together with a well known fast fashion brand.

Bringing all of these aspects together the students created a brand booklet and a window display.

Jörn Fröhlich, course coordinator

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