fashion business studio | graduation project | course content and project coordination by Jörn Fröhlich
izmir university of economics | faculty of fine arts & design | dept. of fashion & textile design
2012/13 brand collaboration and visual merchandising concept
The fashion business graduation project of 2012/13 covers all aspects of visual design in fashion retail branding.
The students were challenged to create a brand collaboration featuring their own commercial fashion brand together with a well known fast fashion brand.
Bringing all of these aspects together the students created a brand booklet and a window display.
Jörn Fröhlich, course coordinator