graduation studio | fashion business | 2019/20

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SUSTAINABLE BRAND CONCEPT DEVELOPMENT AND INSTAGRAM MARKETING

"The fashion business graduation project of 2019/20 is a joint venture on the overall aspects of visual design in fashion retail branding and marketing.

 

This interdisciplinary approach allows the students to understand their works in a wider design context.

Next to the consideration of sustainable aspects concerning production and supply chains, the students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

Carefully selecting their merchandise in terms of quality, quantity, style and price the students continued to develop their visual brand identity.

 

Bringing all of these aspects together the students created, a brand booklet, a website/online shop, and instagram marketing campaign." 

Jörn Fröhlich

Graduation Studio Coordinator, Fashion Business

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SUSTAINABLE BRAND CONCEPT DEVELOPMENT AND VISUAL MERCHANDISING

These projects although from previous years are highlighted in this section, since they also include sustainable aspects.

Jörn Fröhlich

Graduation Studio Coordinator, Fashion Business

Jörn Fröhlich

Jörn Fröhlich is a stage and costume designer experienced in theater, exhibition design, visual communication, fashion design, visual merchandising in fashion retail and interdisciplinary design education at university level

art & design

genuine design | stage & costume, fashion & visual merchandising

visual design | branding, print & web, signage & wayfinding

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