2019/20 brand concept and instagram marketing

The fashion business graduation studio project of 2019/20 is a joint venture on the overall aspects of visual design in fashion retail branding and marketing. An interdisciplinary approach allows the students to understand their works in a wider design context.

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Next to the consideration of sustainable aspects concerning production and supply chains, the students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

Carefully selecting their merchandise in terms of quality, quantity, style and price the students continued to develop their visual brand identity. Bringing all of these aspects together the students created, a brand booklet, a website/online shop, and instagram marketing campaign.

Jörn Fröhlich, course coordinator | Joelle Dana Bicaci, course consultant