fashion business studio | graduation project | course content and project coordination by Jörn Fröhlich
izmir university of economics | faculty of fine arts & design | dept. of fashion & textile design
2014/15 brand design & visual merchandising concept
The fashion business graduation project of 2014/15 covers all aspects of visual design in fashion retail branding.
The students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group. Bringing all of these aspects together the students created a brand booklet and a window display.
Jörn Fröhlich, course coordinator