Couture showpieces and ready-to-wear collections inspired by 20th century arts


"The graduation collections of  2016/17 aim to create an awareness of the limitless inspirations that 20th century art holds for any fashion designer. Art and fashion reflect all the dynamic changes in the world.

Each in its own expressive ways. Instead of referring to the differences between art and fashion the graduation project tackles their similarities without prejudice.

In the first semester conceptual creativity was set into focus as the students investigated an artist or art-period of the 20th century and turned their research into an experimental couture collection of four show pieces.

The second semester represents a commercial approach to fashion where the students developped their research into a ready-to-wear collection considering a specific market segment, style, season and target group."

4th year | 1. semester: design process,  sketch book

4th year | 2. semester: from experiment to ready-to-wear

Jörn Fröhlich

Jörn Fröhlich is a stage and costume designer experienced in theater, exhibition design, visual communication, fashion design, visual merchandising in fashion retail and interdisciplinary design education at university level

art & design

genuine design | stage & costume, fashion & visual merchandising

visual design | branding, print & web, signage & wayfinding

This website and its content is copyright of JÖRN FRÖHLICH - ©JOFRO.COM 2020. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download to a local hard disk extracts for your personal and non-commercial use only. You may copy the content for personal use, but only if you acknowledge the website as the source of the material. You may not, except with our express written permission, distribute or commercially exploit the content. You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.