2010/11 brand design & visual merchandising concept

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The fashion business graduation project of 2010/11 covers all aspects of visual design in fashion retail branding.

The students were challenged to create their own commercial fashion brand by considering a specific market segment, target market and target group.

Carefully selecting their merchandise in terms of quality, quantity, style and price the students continued to develop their visual brand identity from logo design to visual merchandising.

Bringing all of these aspects together the students created a brand booklet and a window display.

Jörn Fröhlich, course coordinator